Jordan Rosenberg

Jordan Rosenberg
AGE: 46

Jordan grew up in Kitchener, Ontario and moved to Toronto when he was  14.  His main sports growing up were soccer, tennis and basketball.   Jordan excelled in these sports and his passion for fitness carried forward into his adult life.  As Jordan puts it,  “sports allow him to satisfy his inner self.”  He is doing what he loves to do – compete in sports and be athletic while curing himself from Crohn’s Disease – more on that later.

Jordan operates a Consumer Empowerment website called helping people save money in four key areas: Buying a car, buying or selling their house, renewing their mortgage and financial advice.

He lives in Oakville, Ontario, with his finance Annie, their two girls, his son Jackson and Buddy, his Golden Retriever.  Jordan loves motorcycles, painting, juggling, magic tricks and can be found napping in the yard on weekends.

  1. When did you first start working out?
    I’ve always been athletic but did very little working out in my 20’s.  At age 27, I was diagnosed with Crohn’s Disease. For the next four years, my doctor conducted numerous tests and had me on a variety of prescription drugs.  He never spoke about fitness or health, just “try this for the next six months and we’ll see how it goes.”
    By age 31, I was extremely frustrated with my illness, the medical industry and four years of seeing the same doctor with zero results.  In fact, my condition had gotten worse over this period.  So, at age 31, I threw away my medication, never called my doctor again and started working out. I had one thought: “If I can the fix outside of my body, the inside will heal as well.”
  2. What adversity have you had to overcome?
    In order to properly deal with my disease I had to learn to eat differently.  I went on a high protein, high fat and zero carbohydrates diet during the week and a high carbohydrate diet on weekends. I eliminated alcohol and coffee.  I also learned to reduce my stress levels, which was aided by ending a disruptive marriage.
    Other changes in my life included quitting my high stress job and later cutting out reading the newspaper and watching the news. As an athletic person working out, I have always gotten injured and will continue to do so.  But as Bruce Wayne’s father said, “‘Why do we fall Bruce?'” …. So we can get up and do it again.”
  3. How has working out impacted your life?
    Jordan Rosenberg
    Jordan Rosenberg

    My last Chrohn’s attack was at age 34.  In my opinion, this can be attributed to my new eating habits, the elimination of coffee and alcohol, reduced stress levels and vigorous exercise.
    My results and methodology may seem outside the norm, but I remained committed to a holistic approach to dealing with Chrohn’s and eradicating the pains and attacks associated with the disease.  I lost 35 lbs and have kept it off. I have never been in better shape.  Motivation is a key element for me and I’ve stayed on track by setting numerous long term fitness goals.  I’ve gone after these goals with passion and conviction.
    This has resulted in me running multiple marathons and triathlons, playing semi pro baseball, I’ve set track meet records in the 400 meter, 600 meter and 800 meter.  I also placed 4th in the world for Decathlon in 2011 (Men aged 40 to 44).  My most recent fitness accomplishment was last summer, I crossed Lake Ontario (51 km) on a Stand Up Paddle Board in 8 hrs and 15 minutes.
  4. How often do you train and for how long?
    I train five to six days a week for a minimum of one hour, sometimes two.  I train hard and with purpose because I have very specific goals.  I also work with a training coach for maximum results (
  5. What is Your #1 Fitness tip?
    Set a BIG Goal, something that makes your palms sweat and heart beat faster just thinking about it.  Then set smaller goals that are aligned to your larger goal.
    Work with a coach or a group.  Doing so will maximize your results and increase the likelihood of achieving personal excellence.

Lorne’s Take – I met Jordan 3 years ago, we played on the same Fast-pitch team.  His drive and athleticism where immediately obvious. However, I only recently found out about the obstacles he’s overcome to achieve his current level of athletic excellence. Jordan makes some fantastic points on the power of nutrition, exercise and goal setting.  You don’t get into Jordan’s shape without a thirst and passion for Fitness.


  1. Jordan has such a great personal story and accomplisments. I think he’s inspiring and hope others will too. So glad you wrote about him

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